Multinational Marketing Information Systems Term Paper

Multinational Marketing Information Systems - Term Paper Example The strategy usually involves a choice – to either standardize or adapt. Most of the time, the company chooses a strategy that is a combination of both standardization and adaptation. Standardization refers to the application of a marketing mix to the whole global market – the same solution applied in the company’s home (North American) market, for instance, is used likewise employed in its newly opened Southeast Asian operations, for instance. This obviously has its drawbacks at first glance. Total standardization seldom works across different countries because of differences in language, consumer preferences, culture, laws, marketing infrastructure, and competition structure. (Alimiene et al, 2008) On the other hand, seldom does the total adaptation of marketing solutions work for a multinational enterprise, either. In such situations, the company could not take advantage of the economies of scale, marketing expertise, and information acquired in the other markets where the company maintains its presence. The ideal marketing strategy is one that exploits the advantages of being able to address the cultural differences of foreign markets and separate products that comes with adaptation, while at the same time employing the economies of scale and global market knowledge gained through standardization. The diagram below is presented in order to better highlight the complications involved in multinational marketing strategy formulation. During product development, a stage of the business cycle wherein marketing information plays a determinative factor, the multinational company employs a variety of internal strengths that may emanate from different locations around the globe. For instance, in the example given the product concept is hatched in Singapore, approved in Houston, and designed in Singapore and Taiwan. The final assembly involves production plants in various regions of the world, for local markets.

The Jungle Essay Example | Topics and Well Written Essays - 1000 words

The Jungle - Essay Example A novel that would involve the real aspects of the meat packing yards in Chicago and the resulting ramifications for those involved. A novel that would not only seek to inform but ideally, educate in the same breath and influence the thoughts of those reading the material for themselves. In essence, the book itself would have an impact upon the issue that it was trying to address. In the quest for change to occur, it remains up to anyone concerned, however many that may be, to take the first step toward the implementation of a plan that would lead to the positive change desired. Going to the highest levels of the political echelon, ‘The Jungle’ would ultimately motivate then President Theodore Roosevelt, to move forward with a closer examination of the unhealthy conditions within the industry that Sinclair mentions in his book. One of the most personal choices an individual may make would be the food they chose to eat each evening. The message within ‘The Jungle’, would ultimately resonate with readers in that, with the horrible conditions being present that ultimately, would place into question the reliability of the very beef that so many eat frequently. Often times, political activists are those who seek to argue issues that are of present concern, with potential implications for the future. The characters mentioned within the pages of Sinclair’s work, would take on the appearance of average, everyday workers and families, seeking to make a living and support their families. How those who worked for many years in the stock yards, would take a different view to the work, in comparison to those that would have only been a part of the job for a shorter period of time. The sense of feeling as if the individual person would be invincible of discontent as a result of the work being performed, in the mind of those who would be new to the